How it works:

1. COOLMAX® fabric pulls moisture away from your skin.

2. COOLMAX® fabric absorbs and spreads moisture out across fabric to enhance evaporative drying rate.

3. Air moves in to keep your body cool and dry. COOLMAX® fabric appeals to the fashion conscious who prefer a cool, soft and high performance fabric that fits every lifestyle.


The performance of COOLMAX® fabric is inherent in the structure itself. The specially engineered fibers create high‐performance fabrics that are soft, breathable, and moisture wicking.

Moisture Management System

The COOLMAX® Comfort System moves perspiration away from the body, and through the fabric, where it can evaporate quickly, allowing the wearer to feel cooler and more comfortable. Every woman will adore the soft, lightweight and breathable COOLMAX® fabric in the Trulife bras, which gives them a natural feel and an added touch of performance. To conserve the integrity of the fibers, fabric softener and chlorine bleach should not be used.